You’re ready to make the career switch but wondering how to market yourself as a virtual assistant? We’ve got you covered.

your marketing tools

Starting off, all you truly need is a computer and a smartphone. In terms of marketing tools, that’s a big win! First off, we always recommend focusing your energy on Instagram instead of Fiverr and LinkedIn and there are a few reasons why. It’s not that those other platforms aren’t valuable, they’re just a little harder to gain traction with a new business. Instagram levels the playing field.

show personality

The fastest way to get a potential client’s attention? Show some personality along with how you can help them. Connection is everything and going beyond graphics on your Instagram will really help you stand out from the crowd. Show your face on stories, sprinkle facts about yourself in your captions, and emphasize that you’re an easy person to communicate with because nobody clicks with a robot, right?

put off an intentional vibe

Brand yourself with specific colors, the photos you show, and the fonts you use that align with the type of client you want to work with. If you’ve got a dark color palette and an overall edgy vibe but want to work with wedding planners, think again! They work in an industry saturated with pastels and florals, it just won’t connect.

When it comes to how to market yourself as a virtual assistant, these two tips will go a long way on Instagram if you put in the effort. Remember, your clients are out there. They just need to know you exist and you want to work with them.

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Psst. Looking for more deets on the virtual assistant career path? Check out how to set work/life boundaries running an online business.