You’re starting down the path of working for yourself and wondering how to niche down as a virtual assistant? We got you. First off, if you’re not familiar with the word “niche”, it essentially means having a specialty and not serving everyone under the sun. Sounds pretty great, right? Understanding it is the easy part, figuring out how to narrow your services or interests down is the tricky part.
Dialing in on your passions is a huge component of figuring out your niche. We always recommend starting with what you do in your free time. Do you organize? Create? Write? Learn code? Use that as the base for moving forward and you’ll love what you do.
What does the market have a demand for? Small businesses that hire virtual assistants are constantly in need of organizational skills, social media management, and content creation. If you’re not feeling inspired by anything you love, (or you love binging Netflix but no one will pay you for that), start with what people want and build from there. Along the way, you may just discover something you are really freaking good at and that you want to do more of.
We’re not saying switch it up every month, consistency pays the bills. However, if you find yourself consistently drawn in another direction, it may be time to think about a change. Do it with intention and make sure there’s demand- you’ll be set. With enough time, you’ll find your spot in the industry. You will quit wondering how to niche down as a virtual assistant because you have straight up done IT!